Case Study: A Fast-Food Company Considers Dynamic Pricing
To respond to a volatile inflation crisis, should the CEO of Burger & Bites, a fictional fast-food chain, introduce dynamic pricing to its restaurants? The company''s input costs are increasing
How to Build a Better Pricing Strategy
But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it''s possible to make better decisions about pricing if you understand how pricing
Pricing strategy
Find new ideas and classic advice for global leaders from the world''s best business and management experts.
How to Think About Pricing in the Tariff Era
With the looming specters of inflation and tariffs, pricing is especially tricky these days. However according to Rafi Mohammed, a pricing expert, companies aren''t particularly good at setting
A Step-by-Step Guide to Real-Time Pricing
In today''s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track
The Good-Better-Best Approach to Pricing
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a stripped
Dynamic Pricing Is Changing the Parcel Shipping Industry
Parcel shipping is rapidly shifting from predictable, static pricing to dynamic rates that fluctuate with demand, capacity, and customer characteristics. This shift, led by UPS and FedEx,
It''s Time to Try Bundled Pricing
During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers. Bundled pricing can be a powerful alternative strategy. Consider Chili''s “3 For Me
Expand Your Pricing Paradigm
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant Rafi Mohammed
Rethink Your Pricing Strategies Amid Economic Uncertainty
Pricing expert Rafi Mohammed warns against hasty changes to keep customers.
PDF version includes complete article with source references. Suitable for printing and offline reading.